Not my kind of Book

So I have been on the fence with this book since I started reading it. I have finally decided that I can't get into it for many reasons.
Firstly, the virtual selling and buying of goods is appealing to me, but too foreign to me as well. All the words used in this book about this virtual world I feel I don't understand. Not understanding certain words makes the whole book seem confusing. I spend more time looking up words on the computer, then sitting and reading. The words seem to be just jargon in my mind.
Also I have a hard time keeping the characters straight in my head. I feel like every chapter he introduces a new character says a few things and forgets about them till a couple of chapters later when I have forgotten who they and what they have done. I feel as though names are just thrown out there and there's not a lot of explanation about them.
Finally, the last reason is that he mixes reality and virtual. I get into the virtual aspect of the world and in the next sentence he's talking about his life in reality and his family. The talk of "gp's" in the virtual world and real money. I have no idea what money is real and what is just millions online.
I think this book is far over my head and it's making me not as interested. I have tried to look up words and concentrate, but I just can't get into it. I know it's because theres so many reasons all piled up to make the book not so appealing to me.