I have now finished the first three of the six senses. The first three include design, story, and symphony. All of them are interesting however I found design to be the most interesting.
I like the way the design chapter is presented. First and foremost though, Pink says that no longer is function enough but you also need design.
As quoted:
"It's not longer sufficient to create a product, a service, an experience, or a lifestyle that's merely functional. Today it's economically crucial and personally rewarding to create something that is also beautiful, whimsical, or emotionally engaging."
I completely agree with this statement. I don't know if it's just because I'm a girl, but these days it seems to be all about design. Our tissue boxes are even designed. I am completely suckered into these designs. If you have choice between a plain box and a decorative box of tissues I would pick the decorative one. Also there is such an emphasize on designer clothes, shoes etc. Even if you are not typically into that sort of thing, you are somehow suckered into what everyone else has to have. Somehow the design gets people to buy whatever it is.
The examples he uses for design prove his point over and over again. The examples about the fonts and the fact that I could pick them out in a quick manner shocked me. I would have never thought about the fonts even being designed on our computers. The other one that really caught is shown through this quote by Ohga saying, "At Sony, we assume that all products of our competitors have basically the same technology,price, performance, and features. Design is the only that that differentiated one product from another in the marketplace". Everything from cellphones, cars, clothes, etc. are all made with design as the main focus. As consumers we buy what it is we find appealing to us and the marketplace is using that in all there products to sell.
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